Snark Inc. takes place in the small town of Snark, U.S.A., where the citizens dream of owning Snark, the greatest and most versatile material possession on the planet. Everyone works at Snark Inc., producing Snark and making money to buy all the great Snark products on display at their local department store. But something’s amiss. Everyone’s miserable, and no one knows why. Enter Will, who decides he wants a life free of materialism and greed. This leads him to head for the hills, hoping to escape the pod mentality of everyone around him. But Snark is all-pervasive and supernaturally seductive; can Will resist its lure? Brian Gage’s dark satire fuses the wit and charm of a children’s book with a very adult take on the excesses of conspicuous consumption.